The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Best of Integrated
Have a Word Agency: Ogilvy UK / London Client: Mayor of London Category: Craft / Storytelling
The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Integrated Campaign
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Hands-free Agency: Goodby Silverstein & Partners Client: Cheetos Category: Integrated Campaign
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Integrated Campaign
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Customer Experience / CX
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Brand Partnerships
#BringBack2011 Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Integrated Campaign
Raise Your Arches Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London Client: McDonald's Category: Integrated Campaign
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Integrated Campaign
Touch Card Agency: McCann / New York Client: Mastercard Category: Integrated Campaign
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Craft / Art Direction
The Greatest Story Ever Worn Agency: Droga5 / New York + Levi's + De La Revolución Client: Levi's Category: Craft / Writing
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Craft / Use of Technology
Mind Ordering Agency: WorkInProgress + Netflix + Unit9 + Brother Client: Domino's Category: Brand Partnerships
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Craft / Storytelling
See Equal #ShareTheLoad Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
MOCA Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Craft / Art Direction
The Art Of Trending Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Craft / Use of Technology
A Step Forward Agency: Dentsu Creative Vietnam Client: Biti's Category: Craft / Storytelling
Letter theft Agency: HeimatTBWA\Germany / Berlin Client: HORNBACH Category: Craft / Storytelling
2022 Sounds Like 1984 Agency: B-Reel / Stockholm Client: Storytel Category: Craft / Storytelling
Stranger Things: SOS Nerds Agency: Droga5 / São Paulo + Droga5 / New York + Netflix Client: Netflix Category: Craft / Storytelling
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Craft / Storytelling
Resilience Road Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney Client: Suncorp Insurance Category: Integrated Campaign
Sun Warning Flag Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Integrated Campaign
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Integrated Campaign
Not Delivered Agency: OKTO / Stockholm + Slutet är nära / Stockholm Client: Sweden for UNHCR Category: Integrated Campaign
The Closer Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Integrated Campaign
The Virtual Heineken Silver Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Integrated Campaign
That Reading Feeling Awaits Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London Client: Amazon Books Category: Integrated Campaign
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Integrated Campaign
Violet Month Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo Client: Avon Category: Integrated Campaign
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Integrated Campaign
The 54-Second Watch Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal Client: Fondation Émergence Category: Integrated Campaign
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Integrated Campaign
Junk Sleep Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ Client: Mattress Firm Category: Integrated Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated Campaign
Power Your Holidays Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Integrated Campaign
Tide Lucky Jersey Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Heinz LVII Meanz 57 Agency: Rethink + Kraft Heinz + Zeno Group / Toronto Client: Kraft Heinz Category: Integrated Campaign
WOMAN Corp Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York Client: ERA Coalition Category: Integrated Campaign
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Integrated Campaign
SEE HER GREATNESS Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago Client: Buick Category: Integrated Campaign

2023 Integrated Best of Discipline Pencil

Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Squarespace

The Singularity

Best of Integrated

OS23_IG000G

2023 Integrated Gold Pencil

Ogilvy UK / London

Mayor of London

Have a Word

Craft / Storytelling

OS23_IG009G

2023 Integrated Gold Pencil

Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Squarespace

The Singularity

Integrated Campaign

OS23_IG001G

2023 Integrated Gold Pencil

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Integrated Campaign

OS23_IG002G

2023 Integrated Gold Pencil

Goodby Silverstein & Partners

Cheetos

Hands-free

Integrated Campaign

OS23_IG003G

2023 Integrated Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Integrated Campaign

OS23_IG004G

2023 Integrated Gold Pencil

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Customer Experience / CX

OS23_IG005G

2023 Integrated Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_IG008G

2023 Integrated Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_IG006G

2023 Integrated Gold Pencil

EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_IG007G

2023 Integrated Silver Pencil

Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India

Oreo India

#BringBack2011

Integrated Campaign

OS23_IG010S

2023 Integrated Silver Pencil

Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London

McDonald's

Raise Your Arches

Integrated Campaign

OS23_IG011S

2023 Integrated Silver Pencil

BBDO / New York

M&M's

Spokescandies on Pause

Integrated Campaign

OS23_IG012S

2023 Integrated Silver Pencil

McCann / New York

Mastercard

Touch Card

Integrated Campaign

OS23_IG013S

2023 Integrated Silver Pencil

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Craft / Art Direction

OS23_IG015S

2023 Integrated Silver Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Craft / Art Direction

OS23_IG016S

2023 Integrated Silver Pencil

Droga5 / New York + Levi's + De La Revolución

Levi's

The Greatest Story Ever Worn

Craft / Writing

OS23_IG017S

2023 Integrated Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Craft / Use of Technology

OS23_IG018S

2023 Integrated Silver Pencil

WorkInProgress + Netflix + Unit9 + Brother

Domino's

Mind Ordering

Brand Partnerships

OS23_IG014S

2023 Integrated Bronze Pencil

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Craft / Storytelling

OS23_IG023B

2023 Integrated Bronze Pencil

BBDO India / Mumbai + Procter & Gamble / Mumbai

P&G India / Ariel

See Equal #ShareTheLoad

Integrated Campaign

OS23_IG019B

2023 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Integrated Campaign

OS23_IG020B

2023 Integrated Bronze Pencil

R/GA Australia

Museum of Chinese in Australia

MOCA

Craft / Art Direction

OS23_IG021B

2023 Integrated Bronze Pencil

INGO / Hamburg + Ogilvy Germany

WAI Woods Art Institute

The Art Of Trending

Craft / Use of Technology

OS23_IG022B

2023 Integrated Merit Award

Dentsu Creative Vietnam

Biti's

A Step Forward

Craft / Storytelling

OS23_IG054M

2023 Integrated Merit Award

HeimatTBWA\Germany / Berlin

HORNBACH

Letter theft

Craft / Storytelling

OS23_IG055M

2023 Integrated Merit Award

B-Reel / Stockholm

Storytel

2022 Sounds Like 1984

Craft / Storytelling

OS23_IG056M

2023 Integrated Merit Award

Droga5 / São Paulo + Droga5 / New York + Netflix

Netflix

Stranger Things: SOS Nerds

Craft / Storytelling

OS23_IG057M

2023 Integrated Merit Award

Ogilvy South Africa + Yum KFC / South Africa

Yum KFC

Anything for the Taste

Craft / Storytelling

OS23_IG058M

2023 Integrated Merit Award

Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney

Suncorp Insurance

Resilience Road

Integrated Campaign

OS23_IG024M

2023 Integrated Merit Award

HeimatTBWA\Germany / Berlin

German Cancer Aid

Sun Warning Flag

Integrated Campaign

OS23_IG025M

2023 Integrated Merit Award

Ogilvy UK / London

Relate

The Hornicultural Society

Integrated Campaign

OS23_IG026M

2023 Integrated Merit Award

OKTO / Stockholm + Slutet är nära / Stockholm

Sweden for UNHCR

Not Delivered

Integrated Campaign

OS23_IG027M

2023 Integrated Merit Award

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division

Heineken

The Closer

Integrated Campaign

OS23_IG028M

2023 Integrated Merit Award

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London

Heineken

The Virtual Heineken Silver

Integrated Campaign

OS23_IG029M

2023 Integrated Merit Award

Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London

Amazon Books

That Reading Feeling Awaits

Integrated Campaign

OS23_IG030M

2023 Integrated Merit Award

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Integrated Campaign

OS23_IG031M

2023 Integrated Merit Award

Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo

Avon

Violet Month

Integrated Campaign

OS23_IG032M

2023 Integrated Merit Award

Ogilvy South Africa + Yum KFC / South Africa

Yum KFC

Anything for the Taste

Integrated Campaign

OS23_IG033M

2023 Integrated Merit Award

Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal

Fondation Émergence

The 54-Second Watch

Integrated Campaign

OS23_IG034M

2023 Integrated Merit Award

BBH USA

Google

Google Black-owned Friday Every Day

Integrated Campaign

OS23_IG035M

2023 Integrated Merit Award

Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ

Mattress Firm

Junk Sleep

Integrated Campaign

OS23_IG036M

2023 Integrated Merit Award

Edelman / New York

Vaseline

See My Skin

Integrated Campaign

OS23_IG037M

2023 Integrated Merit Award

Orchard / Brooklyn

Ocean Spray Cranberries, Inc.

Power Your Holidays

Integrated Campaign

OS23_IG038M

2023 Integrated Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble - Tide

Tide Lucky Jersey

Integrated Campaign

OS23_IG039M

2023 Integrated Merit Award

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade

ABInBev mike's Hard Lemonade

mike's in a Beer World

Integrated Campaign

OS23_IG040M

2023 Integrated Merit Award

Rethink + Kraft Heinz + Zeno Group / Toronto

Kraft Heinz

Heinz LVII Meanz 57

Integrated Campaign

OS23_IG041M

2023 Integrated Merit Award

Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York

ERA Coalition

WOMAN Corp

Integrated Campaign

OS23_IG042M

2023 Integrated Merit Award

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Integrated Campaign

OS23_IG043M

2023 Integrated Merit Award

Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago

Buick

SEE HER GREATNESS

Integrated Campaign

OS23_IG044M

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