The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Daydreaming
Agency Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID
OS24_FI057M
About the Work
In Thailand's fiercely competitive sweet biscuit market, numerous contenders aggressively vie for market share and a place in the consumer's consciousness. Brand loyalty is scarce, with consumers typically alternating among an average of 7 to 8 brands and readily transitioning from one to another. Most brands in this sector hinge their promotions on the concept of fun, shared moments. However, Voiz stands out by positioning its snack as "too good to share." This unique angle has shown its merit in recent campaigns. Building on this success, Voiz aims to further solidify its reputation as an inventive brand. It plans to do so by harnessing its creative platform, "Fun Execution with a Twist." The strategy involves linking the distinctive crunch and flavor of Voiz Waffle Choco with an engaging and unexpected narrative to significantly boost consumer awareness and interaction.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Bangkok / Bangkok
Media Agency
Winter Egency / Bangkok
Client / Brand
Monde Nissin (Thailand) Co., Ltd. / Bangkok
Production Company
FACTORY01 / Bangkok
Music / Sound Production Company
Mellow Tunes / Bangkok
Post Production Company
One Cool Production / Bangkok
Chief Creative Officer
Gumpon Laksanajinda
Director
Wuthisak Anarnkaporn
Director of Photography
Pasit Tanudechanurat
Editor
Sippanart Olarnsaritkul
Executive Producer
Rungtawan Nanthasean
Global Chief Creative Officer
Liz Taylor
Producer
Wipawee Khirirat
Agency Producer
Gail-walin Munkongsupaleark
Deputy Chief Creative Officer
Prasert Vijitpawan
1st Assistant Director
Wityawat Lakam
2nd Assistant Director
Mattanee Uajaremsup
3rd Assistant Director
Rattapol Jantararuangtong
Account Director
Apirat Leerattanakachorn
Assistant Flame Artist
Kengkit Chaichauy
Assistant Sound Engineer
Supavit Kumkoon
Nithit Wongwattanasil
Camera Equipment
Camera Corner Co., Ltd. / Bangkok
Casting
Pornthip Muttisom
Chief Executive
Jiravara Virayavardhana
Colorist
Phiradon Witcharonasorn
Flame Artist
Nantachai Samaphutti
Gaffer
Peeravat Suksamran
Group business Director
Pattanee Ongkunarak
Lighting & Grip Equipment
Gear Head Co., Ltd. / Bangkok
Post Producer
Wipawee Khirirat
Post Production Supervisor
Therdsak Buapian
Production Manager
Boonsita Limprasert
Sound engineer
Artit Vongmetta
Sound Producer
Krittiya Keamarojanavong
Nattakarn Boonthanom
Sound Recorder
Waigoon Laopipatpinyo
Strategic planner
Nunnapat Cook
Strategic Planning Director
Sasipa Mongolnavin
Stylist
Thida Rosthip
Ammara Yavilas
Related Awards
