The One Show
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Category
Out of Home / Brand Installations
Annual ID
OS24_DE022S
About the Work
Railways are so integral to life in Japan they are often taken for granted. For Japan Railway's 150th anniversary campaign, we decided to change that mindset by reimagining the country as a giant interactive game board on which people could engage with the railway and travel destinations nationwide.
We began by searching historical archives and social media for stories about train stations throughout Japan. Based on our research, we created woodcut-style stamps for each station and an interactive web app for collecting the stamps on a smartphone.
This encouraged people to visit more stations and discover new sights, turned everyday commuting into an adventure, and gave stamp collectors a sense of shared experience. Not only did we give visual form to each station's unique identity, we engaged customers in a dialogue with the brand and turned the entire country into an interactive playground.
We began by searching historical archives and social media for stories about train stations throughout Japan. Based on our research, we created woodcut-style stamps for each station and an interactive web app for collecting the stamps on a smartphone.
This encouraged people to visit more stations and discover new sights, turned everyday commuting into an adventure, and gave stamp collectors a sense of shared experience. Not only did we give visual form to each station's unique identity, we engaged customers in a dialogue with the brand and turned the entire country into an interactive playground.
2024 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Dentsu Inc. / Tokyo
PR / Marketing Agency
PR Consulting Dentsu Inc. / Tokyo
Agency In-House Production Company
CREATIVE POWER UNIT / Tokyo
Dentsu Creative Cube Inc. / Tokyo
Dentsu Live Inc. / Tokyo
Production Company
1-10 Inc. / Kyoto
ADBRAIN Inc. / TOKYO
Copywriter
Mariko Fukuoka
Mina Sugioka
Creative Director
Yoshihiro Yagi
Designer
Daisuke Katayama
Haruko Nakatani
Hiroyuki Tsuji
Hisato Takagi
Masaki Idera
Masashi Fujita
Masashi Mishima
Ryosuke Murai
Takamasa Miyagawa
Tomoaki Terai
Tatsushi Nagae
Ryohei Wada
Ryoma Inoue
Shuka Miyata
Director
Takuya Demura
Executive Creative Director
Takuma Takasaki
Producer
Hirotaka Ito
Masahiro Oyamada
Nanami Izuka
Shohei Nakajima
Tomoki Mizutani
Tomoko Yokota
Yumi Kofune
Yuu Nishimuta
Account Executive
Jun Maeda
Mami Umezawa
Naoto Ikegami
Backend Engineer
Shunsuke Kotani
Creative Producer
Akiko Seino
Front Engineer
Nana Nakamura
Music
Toru Sasaki
PR Director
Yohei Nemoto
PR Planner
Nako Morimitsu
Yamato Tsuruoka
PR Producer
Sachiko Omori
Production Manager
Miyu Yagi
Project Manager
Joji Gamo
Technical Director
Yoshihito Fujiwara
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