The One Show
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Category
Innovation / Use of Media in Design
Annual ID
OS24_DE164M
About the Work
Overpopulation and an unprecedented rise in residential developments has made privacy scarce in major U.S. cities. Leading to exposed windows, and exposed lives. To WhatsApp, privacy is everything. With proprietary end-to-end encryption, interlocking layers of protection and countless other privacy measures, no other messaging application is doing it quite like they do.
So to show that WhatsApp means business when it comes to privacy, we tackled a privacy concern offline–– taking to exposed windows in overpopulated cities to spread our message.
Introducing: The Privacy Swap. An anything-but-shady deal, trading privacy for publicity. On the inside, our shades functioned as art for residents’ homes. On the outside, they boasted WhatsApp’s privacy measures as branded billboards. We even installed our shades in heavily-photographed homes and businesses like the ones in Seinfeld, New Girl and Full House.
The Privacy Swap gave privacy to the people, and created a brand new Out of Home medium for WhatsApp. Reaching far beyond neighbors eyes and bringing out of home, in the home.
So to show that WhatsApp means business when it comes to privacy, we tackled a privacy concern offline–– taking to exposed windows in overpopulated cities to spread our message.
Introducing: The Privacy Swap. An anything-but-shady deal, trading privacy for publicity. On the inside, our shades functioned as art for residents’ homes. On the outside, they boasted WhatsApp’s privacy measures as branded billboards. We even installed our shades in heavily-photographed homes and businesses like the ones in Seinfeld, New Girl and Full House.
The Privacy Swap gave privacy to the people, and created a brand new Out of Home medium for WhatsApp. Reaching far beyond neighbors eyes and bringing out of home, in the home.
2024 Awards
Total Points: 3
Merit
Credits
Agency
BBDO / New York
Agency In-House Production Company
BBDO Studios / New York
Production Company
Duggal / New York
Art Director
Chesney Jensen
Chief Creative Officer
Gustavo Sarkis
Matt MacDonald
Creative Director
Arthur Amorim
Daniel Arango
Executive Creative Director
Humberto Fernandez
Chairman, Worldwide Chief Creative Officer
David Lubars
EVP, Group Executive Producer
Kim Kietz
EVP, Group Strategy Director
Yin Chung
Senior Copywriter
Hallie Cain
SVP, Creative Director
Kristin Clark
Matthew Low
Account Director
Kelsey Quinn
Account Manager
Reetee Dixit
Communications Director
Laurie Parish
EVP, Head of Content Production
Alex Gianni
Fine Art Project Manager
Hardy Rosenstein
Global Client Creative Lead
Luiz Sanches
Global Creative Lead
Lucas Heck
Global Head of Brand
Vivian Odior
Global Head of Creative
Rodrigo Moran
Global Integrated Marketing Lead
Jennie Morel
Global Marketing Manager
Renata Costa
Head of Print Production
Erin Breen
Influencer Lead Creative
Lucy Bennett
Installation Manager
Hendrik Van Ophemert
LA Photographer / Videographer
Michael Woodall
Line Producer & Location Scout
Eric Ro
NY Photographer / Videographer
Billy Siegrist
NY Videographer
Jason Kim
Post Supervisor
Cathy Ellis
PRODUCTION OPERATIONS MANAGER
Kelly Matousek
Project Lead & Sr. Account Executive
Carole Garcia
Senior Art Producer
Melissa Lucier
Senior Business Affairs Manager
Adele Solomon
Senior Experiential Producer
Hayley Baldwin
SF Photographer / Videographer
Ben Marias
Eli Marias
Social Marketing Lead
Rio Penabella
SVP, Group Account Director
Leona McNally
Wide Format Operations
Alex Wise
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