The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Matt MacDonald
Client
Title
Category
Award
Points
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Out of Home
Points: 9.0
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Film & Video for Good
Points: 3.0
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.0
Adoptable Playlist
Agency: BBDO / New York
Client: PEDIGREE
Category: Innovation / Use of Media in Design
Points: 3.0
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Design
Points: 3.0
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Bronze Pencil
Points:
9.0
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.0
Client:
PEDIGREE
Title:
Adoptable Playlist
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
3.0