The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Innovation / Use of Media in Out of Home
Annual ID
OS24_OH117M
About the Work
With an average of 16.8 missed goals per game, Colombia has one of the least goal scoring leagues in South America. A sad fact that takes away the joy from fans.
So, as an iconic sponsor, Aguila created goal-shaped mats and placed them next to the goal posts. This way every time a player missed a goal, fans scored a beer discount that was redimible trough different media that react in real time with the match.
So, as an iconic sponsor, Aguila created goal-shaped mats and placed them next to the goal posts. This way every time a player missed a goal, fans scored a beer discount that was redimible trough different media that react in real time with the match.
2024 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Bogotá
Production Company
DURO Estudio / Bogotá
Macarena & Co / Bogotá
Post Production Company
Mara Post / Bogotá
Copywriter
Sebastián Suárez Gnecco
Creative Director
Carlos Camacho
Global Chief Creative Officer
Liz Taylor
Pancho Cassis
Account Executive
Krizia Brhull
Brand Manager
Oscar Castellanos
Editor & Motiongraphics
Carlos León
Managing Director
Juan Pablo García
Marketing Director
Diego Pomareda
Motiongraphics
Juan D Rivadeneira
Related Awards
