The One Show
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Category
Billboards & Transit / Series
Annual ID
OS24_OH062M
About the Work
In September of 2023 a surprise heatwave swept across the UK. As the temperature rocketed to sweltering heights, McDonald’s got the nation craving one thing, a deliciously thick and cooling McDonald’s milkshake.
A product that’s so iconic it can be recognised with just a single drip.
With classic British weather being so unpredictable we seized the opportunity and produced a weather reactive out of home campaign in less than 24 hours, sparking conversation across the nation.
All of this resulted in an increase of over 5000% average social conversation, as well the record high sales day for Milkshakes in 2023.
A product that’s so iconic it can be recognised with just a single drip.
With classic British weather being so unpredictable we seized the opportunity and produced a weather reactive out of home campaign in less than 24 hours, sparking conversation across the nation.
All of this resulted in an increase of over 5000% average social conversation, as well the record high sales day for Milkshakes in 2023.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett / London
Production Company
Horton Stephens / London
Art Director
Joe Miller
Creative Director
James Millers
Andrew Long
Photographer
Chelsea Bloxsome
Creative Director of Design
David Allen
Business Director
Jay Perry
Creative
Joe Miller
Project director
Siobhan Mulcahy
Senior Account Manager
Nicola Kuan
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