The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2024 One Show - Branded Entertainment

We Were Here

Agency Uncommon Creative Studio / London + Lief / London + Uncommon Creative Studio / London

Client YouTube

Category

Long Form Video / Series / Episodic

Annual ID

OS24_BE046M

About the Work

The displacement crisis crossed a new mark at the end of 2022, with the total number of people forcibly displaced globally exceeding 108.4 million for the first time. Consequently, YouTube and UNHCR, the UN Refugee Agency, released of a new film series on World Refugee Day showcasing the creativity and courage of refugees from three different regions of the world.

The short film series entitled “We Were Here,” premiered on YouTube, seeking to challenge stereotypes and perceptions about refugees by connecting refugees with some of YouTube’s most influential content creators around shared interests such as music, growing food, and building toys.

For many, the enormity and complexity of the issues can feel overwhelming: it is easy to lose sight of the individuals affected by displacement and see only the scale of the situation. The “We Were Here” series aims to give people an opportunity to identify with individuals by connecting with something we all share — creativity. Refugees have hopes and dreams like anyone else and being able to do what matters most to them has the power to impact the world.

Through these unexpected connections, these untold stories aim to inspire a new and engaged audience to see refugees in an entirely new light — sparking powerful solidarity with displaced people everywhere.

2024 Awards

Total Points: 3

Merit

Credits

Agency

Uncommon Creative Studio / London

Agency In-House Production Company

Uncommon Creative Studio / London

Production Company

Lief / London

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