The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Data for Good
Annual ID
OS24_CU031M
About the Work
Although Down syndrome is an irreversible genetic disorder, in Argentina, people with this condition are obliged to renew their disability certificate once a year, in order not to lose their rights. An absurd law? Yes, but with a very simple solution: change it.
But since 2023 was a presidential election year, politicians preferred to focus on making much more complex and impossible promises.
So, we set out to demonstrate the complexity of their proposals in relation to our simple claim.
Thus, during the first electoral debate, and in front of millions of people, we created an index capable of analyzing the complexity of their proposals in relation to our simple claim,
We created an index capable of analyzing the difficulty of each candidate's promises, putting into discussion the absurd disability law.
But since 2023 was a presidential election year, politicians preferred to focus on making much more complex and impossible promises.
So, we set out to demonstrate the complexity of their proposals in relation to our simple claim.
Thus, during the first electoral debate, and in front of millions of people, we created an index capable of analyzing the complexity of their proposals in relation to our simple claim,
We created an index capable of analyzing the difficulty of each candidate's promises, putting into discussion the absurd disability law.
2024 Awards
Total Points: 3
Merit
Credits
Agency
VML Argentina / Buenos Aires
Animator
Leandro Ramirez
Art Director
Antonella Frangi
Copywriter
Jeremías Buchelli
Creative Director
Sofia Cursach
CCO Argentina
Daro Gonzalez
Rafa Quijano
CCO LATAM
Nino Goldberg
Content Strategist
Silvio Luis Gardini
Deputy CCO LATAM
Daniel Minaker
Sebastian Tarazaga
Art Lead
Solana Viton
Authoring & Business Manager
Gala Aubia
CEO Argentina
Victoria Cole
Chief Growth Officer
Eliana Kaplan
Communications Manager ASDRA
Soledad Bugacoff
Data Enginier
Sofia Leiva
Executive Director ASDRA
Pedro Crespi
Growth Director
Carito Graziano
Head of Art
Fernando Rossini
Head of Content & Comms Strategy
Silvina Coto
Integrated Production Leader
Josefina Espil
Marketing Science Analyst
Charly Coletta
Graciela Giacomini
Martech Manager
Axel Marinsek
Member ACPDS
Leandro Otero
Operation Creative Lead
Delfina Scalise
President ACPDS
Francisco Bulit Goñi
President ASDRA Argentina
Valeria Follonier
Secretary General ASDRA Argentina
Alejandro Cytrynbaum
Vice President ACPDS
Dominique Kantor
Vice president ASDRA Argentina
Sabrina Herreros
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