The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2024 One Show - Direct Marketing

Maaate

Agency Ogilvy UK / London

Client Mayor of London

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Category

Direct Marketing for Good

Annual ID

OS24_DM106M

2024 Awards

Total Points: 3

Merit

Credits

Agency

Ogilvy UK / London

Media Agency

Wavemaker / London

PR / Marketing Agency

Ogilvy PR / London

Agency In-House Production Company

Hogarth Worldwide / London

Production Company

Ridley Scott Associates / London

Post Production Company

Gramercy Park Studios / London

Chief Creative Officer

Andre Laurentino

Designer

Dom Flaherty

Director

Koby Adom

Editor

Joe Parsons

Executive Creative Director

Andy Forrest
Nicola Wood

Executive Producer

Debbie Garvey
Sally Miller

Global Chief Creative Officer

Liz Taylor

Strategy Director

Bianca Novaes
Natalie Chester

Chief Executive Creative Director

Jules Chalkley

Design Executive Creative Director

Dave Towers

Behavioural Science Consultant

David Fanner

Behavioural Science Creative Lead

Mike Hughes

Colourist

Ben Rogers

Creative Strategic Officer

Charlie Coney

Digital Project Lead

Vanda Santos

Editing Assistant

Matteo di Berardino

EssenceMediacom Account Manager

Donna Evelyn

EssenceMediacom Client Lead

Alison Ratcliffe

Head of Marketing Campaigns & Strategic Communications

Jared Shurin

Managing Partner

Laura Le Roy

Mayoral Director, Communications

Sarah Brown

Post Producer

Robson Yeo

PR&I Account Director

Julia Sammons
Poppy Richards
Sonal Nayee

PR&I Account Executive

Benjamin Stahlberg

PR&I Account Manager

Meg Honigmann
Milly Peckham-Cooper

PR&I Business Director

Kaj Sahota

PR&I Client Partner

Claire Haddrill

PR&I Earned Media Director

Claire Spinola

PR&I Managing Director

Nicola Dodd

Producer - Ridley Scott Associates

Becky Bishop

Project Manager

Josh Thomas

Senior Advisor to the Mayor, Marketing

Puja Parmar

Senior Campaign Lead

Sarah Byrne

Senior Creative

Dave Anderson
Ian Brassett

Senior Strategic Communications Manager

Charisma Ghorpade

Sound engineer

Sam Cross

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