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Guarded Bus Stop
Agency AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Category
Experiential & Immersive for Good
Annual ID
OS24_EX072M
About the Work
This project updated the structure of the existing Digital Bus Stop Billboards, to improve the experience of women waiting for their buses to arrive.
The experience of waiting for the bus alone at night in Brazil can be very unpleasant, not to say dangerous. That's why Eletromidia mapped the most deserted stops, where the experience was the worst, to give a new meaning to these Billboards. Transforming them into a powerful tool for companionship and protection, with security professionals who made company the women, until their bus arrived. Far beyond ads, Eletromidia always seeks the best experience for its users. Today, the project has over 100 Guarded Bus Stops up and running, in 3 different cities (and counting).
The experience of waiting for the bus alone at night in Brazil can be very unpleasant, not to say dangerous. That's why Eletromidia mapped the most deserted stops, where the experience was the worst, to give a new meaning to these Billboards. Transforming them into a powerful tool for companionship and protection, with security professionals who made company the women, until their bus arrived. Far beyond ads, Eletromidia always seeks the best experience for its users. Today, the project has over 100 Guarded Bus Stops up and running, in 3 different cities (and counting).
2024 Awards
Total Points: 3
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Client / Brand
Eletromidia / São Paulo
Production Company
Cine / São Paulo
Music / Sound Production Company
Antfood / Sao Paulo
Art Director
Rafael Gil
Ingryd Cruz
Chief Creative Officer
Luiz Sanches
Pernil .
Director
Walk In .
Executive Creative Director
Rafael Gil
Rodrigo Almeida
Agency Producer
Diego Villas Boas
Account Team
Fernando (Fefo) Silva
Manuella Gavioli
Approval
Lucio Schneider
Marcelo Pacheco
Chief Executive Officer
Filipe Bartholomeu
Media Team
Rafaela Alves
Suellen Kiss
Thiago Gonzales
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