The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Gaming / Online
Annual ID
OS24_IN049M
About the Work
We leveraged on the looting trend in the popular DMZ mode of Call of Duty® to invite gamers to raise funds to help the Call of Duty Endowment place veterans into meaningful employment. “Loot for Good” gave the opportunity to more than 800,000 gamers to turn the in-game cash they looted into real donations to the charity. By gamifying the fundraising experience and tapping into the gaming community, we reached $1,000,000 donated in only 4 days and helped 1,600 veterans find high-quality jobs.
2024 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / New York
Art Director
Jorge Rocca
Chief Creative Officer
André Toledo
Pelle Sjoenell
Creative Director
Linus Oura
Sébastien Rouvière
Editor
Richard Cooperman
Global Chief Creative Officer
Liz Taylor
Pancho Cassis
Producer
Thiago Zveiter
Lily Hartmann
Global Strategy Officer
Paula Vampre
Account Supervisor
Irene León
Editor Assistant
Alex Tedesco
Executive Director
Dan Goldenberg
Global COO
Sylvia Panico
Global PR Director
Sandra Azedo
Head of Production
Brenda Morrison Fell
Managing Director
Luiza Prata Carvalho
Marketing manager
Isabel Doonan
Senior Director of Marketing & Corporate Social Responsibility
Helene Imperiale
Senior Marketing Manager
Michael Maggitti
Social & Communications Manager
Samantha Garcia
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