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Category
Online Advertising / Display Ads
Annual ID
OS24_IN018B
About the Work
Transfermarkt is the most important soccer statistics platform in the world, with more than 20 million monthly visits; it has the data of more than one million soccer players, the information of more than two million matches played and almost 100,000 club statistics. That makes it the leading source of information on soccer data for managers, recruiters, coaches, and anyone involved in the sport. But when searching for female players, no information appeared. For this reason, Cerveza Águila, as the main sponsor of Colombian soccer, decided to find a solution to one of the biggest problems of women's soccer, the visibility of its statistics.
At Cerveza Águila we believe that female soccer players' data is as important as men's data. That's why we hacked Transfermarkt, creating banner ads just like their interface, with all the information about female statistics in them.
But when these banners were clicked on, they hid something else: Hermarket.co, a platform created by us, which collected the real-time stats of the players for everyone to see.
At Cerveza Águila we believe that female soccer players' data is as important as men's data. That's why we hacked Transfermarkt, creating banner ads just like their interface, with all the information about female statistics in them.
But when these banners were clicked on, they hid something else: Hermarket.co, a platform created by us, which collected the real-time stats of the players for everyone to see.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
MullenLowe SSP3 / Bogotá
PR / Marketing Agency
Zenith / Bogotá
Agency In-House Production Company
Mullenlowe Yeti / Bogotá
Animator
Nicol´ás Ocampo
Art Director
Mario Mendoza
Juanita Cuéllar Vergara
Copywriter
Sara Paz Bolaños
Sebastian Tellez Cárdenas
Executive Creative Director
Guillermo Siachoque
Jorge Eliecer Pinto
Producer
Tiffany Bernal
Strategist
Manuela Roa
Edwin Rubiano
Brand Manager
Natalia Aguirre
Chief Business Officer
Jose Manuel Hoyos
Chief Executive Officer
Francisco Samper
Digital Director
Jenn Boshell
Intern
Nicolás Solano
Marketing Director
Diego Pomareda
Project Manager Sponsorships
Juan Matiz
Sponsoships Manager
Alejandro Cardona
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