The One Show
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Category
Magazine / Series
Annual ID
OS24_PT038M
About the Work
2023 marked a new chapter in UAE’s space exploration story. The world saw the first Emirati astronaut, Sultan Al Neyadi, reaching the International Space Station and preparing to spend 180 days there. Meanwhile, the Hope Probe danced across the Martian sky successfully studying the surface of the planet and capturing incredible never-before-seen images of one of the planet’s diminutive moons, Deimos.
As a proud home-grown brand, Boon Specialty Coffee stores decided to match these UAE momentous achievements by unveiling a series of never-seen-before visuals, a testament to their passion for a never-ending exploration and a pioneering spirit that they share with this country they call home. In short, while the UAE's space program explores new frontiers in space, Boon continues to explore new grounds in coffee.
In collaboration with an Astronomer, coffee stylist, and photographer, we generated hundreds of planetary photos (retouch and AI-free) to highlight the interplay between coffee varieties and planetary photography. The line ‘Explore New Grounds’, gives the campaign a final touch of wit that creates the eureka moment in the eyes of the observer.
As a proud home-grown brand, Boon Specialty Coffee stores decided to match these UAE momentous achievements by unveiling a series of never-seen-before visuals, a testament to their passion for a never-ending exploration and a pioneering spirit that they share with this country they call home. In short, while the UAE's space program explores new frontiers in space, Boon continues to explore new grounds in coffee.
In collaboration with an Astronomer, coffee stylist, and photographer, we generated hundreds of planetary photos (retouch and AI-free) to highlight the interplay between coffee varieties and planetary photography. The line ‘Explore New Grounds’, gives the campaign a final touch of wit that creates the eureka moment in the eyes of the observer.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Grey Dubai
Client / Brand
Boon Coffee / Dubai
Animator
Thabo Nhalpo
Art Director
Madhruth Zaman
Rolando Ruiz
Copywriter
Anant Sankar Kurup
Ritabrata Saha
Creative Director
Khaled Ibrahim
Executive Creative Director
Pablo Maldonado
Global Chief Creative Officer
Gabriel Schmitt
Photographer
José Antonio Bernat Bacete
Strategist
Elias Karam
Global Creative Partner
Diego Medvedocky
Worldwide Chief Creative Officer
Javier Campopiano
Business Director
Zeina Korek
Founder & CEO
Orit Mohammed Abdurahman
Global Head of Creative Exellence
Maru Sokolowski
Senior Account Manager
Richa Rai
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