The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Broadcast / Series
Annual ID
OS24_RA008B
About the Work
Every day we face situations that feel like a big deal. Situations that make us gasp in horror and breathe a sigh of relief as they get sorted. Halls is a brand that helps people breath and has always encouraged people to take deep meaningful breaths. That’s why we want Halls to be the best partner in those moments, to help people realize that if you breathe through those situations, everything is going to be fine.
In these radio spots, a voice-over tells a small relatable story, one by one the lines make the character Gasp (Inhale), and then breathe a sigh of relief (Exhale), giving the sensation that you are breathing with the spots and the character. In the end, the voice-over concludes that the only thing we need to do is breathe through this situation. And you can use Halls to help you do that.
In these radio spots, a voice-over tells a small relatable story, one by one the lines make the character Gasp (Inhale), and then breathe a sigh of relief (Exhale), giving the sensation that you are breathing with the spots and the character. In the end, the voice-over concludes that the only thing we need to do is breathe through this situation. And you can use Halls to help you do that.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
DAVID / Madrid
Client / Brand
Mondelez / Zurich
Production Company
Deseif / Madrid
Music / Sound Production Company
Pickle Music / Madrid
Art Director
María Espada
Chief Creative Officer
Saulo Rocha
Composer
Alexis Estiz
Copywriter
Hernan Irarrazaval
Creative Director
Sébastien Rouvière
Pedro Sattin
Executive Producer
Federico Calderon
Olivia López
Global Chief Creative Officer
Liz Taylor
Pancho Cassis
Group Creative Director
David Krueger
Motion Designer
Manuel Martín Gavilan
Producer
Diego Baltazar
Global Brand Manager
Deborah Carlessi
Global PR Director
Sandra Azedo
Head of Art
Camilo Jiménez
Head of Production
Alejandro Falduti
Intense Refreshment & Innovation Lead
Despina Giannioti
Managing Director
Ricardo Honegger
Marketing Vice President MEU
Ben Wicks
Motion Assistant
Jorge Vega
Music director
Alexis Estiz
Post production Coordinator
Miguel Mateos
Project Manager
Claudia Solano
Pedro Fragata
Senior Global Brand Director
Malena Cutuli
Senior Vice President Global Brands
Mie-Leng Wong
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