The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Pedro Sattin
Client
Title
Category
Award
Points
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix
Category: Innovation / Use of Media in Out of Home
Points: 21.0
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: Craft / Writing - Series
Points: 21.0
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez
Category: Broadcast / Series
Points: 9.0
Town Hall for Sale
Agency: DAVID / New York + Supercell / Helsinki
Client: Clash of Clans
Category: Game Marketing
Points: 3.0
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 3.0
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Popular Culture Impact
Points: 3.0
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Content at the Speed of Culture
Points: 3.0
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez
Category: Craft / Writing - Series
Points: 3.0
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: Magazine / Series
Points: 3.0
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media
Points: 3.0
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix
Category: Out of Home / Billboards & Transit
Points: 3.0
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Digital & Online / Websites & Mobile
Points: 3.0
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Direct Marketing for Good
Points: 3.0
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Brand Partnerships
Points: 3.0
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Single Region or Market / Consumer / Brand
Points: 3.0
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media for Good
Points: 3.0
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Post / Real-time Response
Points: 3.0
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Current Event Response
Points: 3.0
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Business Transformation
Points: 3.0
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.0
Client:
Netflix
Title:
Lupin on the Move
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.0
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.0
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.0
Client:
Clash of Clans
Title:
Town Hall for Sale
Category:
Game Marketing
Award:
2024 Gaming Merit Award
Points:
3.0
Client:
Burger King
Title:
It's All a Little Confusing
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.0
Client:
Dove
Title:
#TURNYOURBACK
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.0
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Merit Award
Points:
3.0
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.0
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media
Award:
2024 Health & Wellness Merit Award
Points:
3.0
Client:
Netflix
Title:
Lupin on the Move
Category:
Out of Home / Billboards & Transit
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media for Good
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Business Transformation
Award:
2024 Public Relations Merit Award
Points:
3.0