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Category
Multicultural Impact
Annual ID
OS24_CD022M
About the Work
We launched a digital OOH campaign that was perfectly synchronized with the sun. At sun rise, when Muslims must abstain from food, the delicious and tempting food items did not appear in our advertising. But when the sun set and every Muslim was permitted to eat again, the outdoor campaign revealed mouth-watering food photography.
With zero paid media in addition to billboards, we have stimulated conversation, increased Sentiment Score and created online buzz. Helping a community of six million people to be accepted and included.
With zero paid media in addition to billboards, we have stimulated conversation, increased Sentiment Score and created online buzz. Helping a community of six million people to be accepted and included.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Scholz & Friends
Media Agency
OMD Germany
Post Production Company
Flavor® / Curitiba
Chief Creative Officer
Matthias Spaetgens
Copywriter
Paolo Bartalucci
Photographer
Reinhard Hunger
Torsten Roman
Strategist
Victor Kisbye-Hansen
Agency Producer
Axel Doepner
Managing Executive Creative Director
Jens Petter Waernes
Vice President & Chief Marketing Officer
Tomasz Dębowski
Account Manager
Bilge Alp Yildirim
Katharina Otzen
Art Buyer
Miriam Wieners
Director Marketing
Stephanie Blum
Managing Director
Steffen Behrends
Managing Director Creation
Christian Kroll
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