Stuffing

Anyone who is a caring pet parent has an unconditional love for their pets, regardless of how they behave. Instead of doing what every other brand does and tell people how perfect their dogs are, we connected with consumers over the real truth. Our little pets can be real bastards sometimes, but we love them anyways.

The relatable 360-campaign "Feed Them The Best. Whether They Deserve It or Not." broke the mold of traditional pet food advertising coming to life in TV, Paid Social and Out of Home.

This spot features Momo. And Momo loves his stuffed animals. Unfortunately, he also loves his human sister's favorite stuffed animals as well. Leading to quite a bit of trauma and heartbreak. This spot highlights the consumer truth about a rambunctious and playful dog...but honestly, we wouldn't have it any other way.