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Category
Original Music / Score - Short Form
Annual ID
OS24_MS037M
About the Work
As prices soar and economies shrink, Europeans are facing a growing housing crisis. People are having to make do with less and less space in their homes. And every square meter becomes an extremely valuable resource.
For DIY and garden retailer HORNBACH, a brand that stands for ambitious, large- DIY projects, the task was therefore to show that creativity can still find a place in the living reality of today. To that end, we explored the creative possibilities of a symbolically small space in its autumn campaign film: the individual square meter. With completely handcrafted sets, the spot follows a day in the life of a house with impossibly small rooms, from a bedroom that doubles as a shower, to discos and mushroom farms, to a dining room with chairs hanging from the walls. A testament to the infinite ways a square meter can be used. And if all this is possible on one square meter, what else is possible in your home?
For DIY and garden retailer HORNBACH, a brand that stands for ambitious, large- DIY projects, the task was therefore to show that creativity can still find a place in the living reality of today. To that end, we explored the creative possibilities of a symbolically small space in its autumn campaign film: the individual square meter. With completely handcrafted sets, the spot follows a day in the life of a house with impossibly small rooms, from a bedroom that doubles as a shower, to discos and mushroom farms, to a dining room with chairs hanging from the walls. A testament to the infinite ways a square meter can be used. And if all this is possible on one square meter, what else is possible in your home?
2024 Awards
Total Points: 3
Merit
Credits
Agency
HeimatTBWA\ / Berlin
Media Agency
Mediaplus / Berlin
Production Company
Revolver / Sydney
Tony Petersen Film GmbH / Berlin
Music / Sound Production Company
Leland Music / London
LOFT Tonstudios / Berlin
Chief Creative Officer
Matthias Storath
Composer
Benjamin Woodgates
Creative Director
Christofer Kümmerer
Guido Heffels
Luis Jähner
Director
Steve Rogers
Director of Photography
Daniel Landin
Editor
Jonny Scarlett
Producer
Florian von der Heydt
Sound Designer
David Arnold
Agency Producer
Kerstin Heffels
Music Executive Producer
Ed Bailie
Senior Executive Producer
Michael Duttenhoefer
Pip Smart
Account Director
Dennis Behrens
Kay Bathe
Martina Thalhammer
Account Manager
Julia Brauer
Paulina Remmel
Assistant Director
Didier Mallet
Casting Agency
Charlotte Martin Casting / Paris
Casting Director
Charlotte Martin
Color Company
Company 3 / London
Colorist
Jean Clement Sorret
Edit Facility
The Quarry / London
Head Creative
Guido Heffels
Head of Brand Communication
Julia Post-Ziegelmann
Lead Brand International
Thomas Schnaitmann
Managing Director
Tim Holtkötter
Production Designer
Steven Jones-Evans
Production Managing Director
Michael Duttenhoefer
Michael Ritchie
Script
Guido Heffels
Luis Jähner
Steve Rogers
Service Company
Icon Films / Bucharest
VFX Company
Katalyst / Berlin
VFX supervisor
Steffen Röthinger
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