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2024 One Show - Music & Sound Craft

Engage Responsibly - Theo's Story

Agency Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago

Client ANA

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Category

Original Music / Score - Long Form

Annual ID

OS24_MS038M

About the Work

Theo’s Story is a short film that shows the butterfly effect of seemingly ordinary online hate snowball into something dangerous in real life.

We follow a young man’s coming out journey closely.
Meet Theo, a regular guy, living a usual content life in the suburbs. But something is amiss.
One day, he decides to come out online. What follows is an emotional rollercoaster of a story - of what seems like surprise, love, laughter but is indeed discreetly online hate.

The film unearths various nuances of online hate, ranging from mockery, to catfishing, to bullying, to downright bigotry and oppression. It goes on to show the effect of each of these on an individual.

It ends on a heartbreaking scene, taking the viewer on a gut-wrenching journey – Theo, our protagonist, breaking down and on the verge of giving up.

2024 Awards

Total Points: 3

Merit

Credits

Agency

Ogilvy / Chicago

Production Company

Mayan Productions / LA

Music / Sound Production Company

JSM Music / New York

Post Production Company

Optimus / Chicago
Co3 / La
Sarofsky / Chicago

Art Director

Charlotte Lantz

Associate Creative Director

Summers Ford

Copywriter

Hannah Lacava

Director

Paul Dektor

Editor

Randy Palmer

Executive Creative Director

Isaac Pagan

Executive Producer

Mike Diedrich
Brian Hrastar

Global Chief Creative Officer

Liz Taylor

Group Creative Director

Sakshi Choudhary

CEO / CCO / Co-Composer

Joel Simon

Deputy Global Chief Creative Officer

Joe Sciarrotta

VP / Executive Producer

Jeff Fiorello

Co-Composer

Jason Krebs
Nate Kil

Colorist

Tyler Roth

Director of Business Affairs

Heather Weissman

DP

David Wilson

Production Business Manager

Georgia Zalk

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