The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Norm Felker
Client
Title
Category
Award
Points
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA
Category: Creative Effectiveness / Consumer / Brand
Points: 21.0
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats
Category: Influencer Marketing / Use of Celebrity
Points: 9.0
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats
Category: Social Video / Over 15 Seconds
Points: 3.0
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats
Category: Use of Humor
Points: 3.0
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA
Category: Brand Partnerships
Points: 3.0
Engage Responsibly - Theo's Story
Agency: Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago
Client: ANA
Category: Original Music / Score - Long Form
Points: 3.0
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Be Honest
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Be Honest
Category:
Social Video / Over 15 Seconds
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
Uber Eats
Title:
Be Honest
Category:
Use of Humor
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0