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Category
Creative Use of Data
Annual ID
OS24_CT040M
About the Work
By 2022, there were 1 million electric cars in France, but the infrastructure couldn’t keep up and there were only 80.000 charging stations available. That meant that driving long distances was still a problem for electric car owners, especially when driving through remote places where there were zero charging stations. This generated range anxiety and made the switch from thermic to electric more difficult. The challenge for Renault was to find a solution that would make the charging network grow fast, without having to deal with the constraints and bureaucracy of building public charging stations, while still making it available to everyone.
Renault Plug Inn is a peer-to-peer app that connects electric car drivers to home charger owners. Drivers can find and book the home chargers available wherever and whenever they need it, and charger owners can make money by renting them out. It’s like an Airbnb for charging spots that solves the problem of driving long distances through remote places where there used to be zero charging stations for electric cars while creating a new business model.
Renault Plug Inn is a peer-to-peer app that connects electric car drivers to home charger owners. Drivers can find and book the home chargers available wherever and whenever they need it, and charger owners can make money by renting them out. It’s like an Airbnb for charging spots that solves the problem of driving long distances through remote places where there used to be zero charging stations for electric cars while creating a new business model.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Publicis Conseil / Paris
Digital Agency
Epsilon / Paris
Publicis Sapient / Paris
Razorfish / Paris
Art Director
Cecilia Astengo
Marie Donnedieu
Copywriter
Guillaume Sabbagh
Natalia Huidobro
Creative Director
Marcelo Vergara
Global Chief Marketing Officer
Arnaud Belloni
Assistant Art Director
Lois Loiolino
CCO Publicis France, CEO / CCO Publicis Conseil
Marco Venturelli
Design Creative Director
Gurvan Prioul
Agile Delivery Lead
Joseph Sayavongsa
Choreographer
Lenka Vagnerová
Content Manager
Naomi Nascimento
Creative
Laura Aondio
Development Team
Alexandru Pavel
Angelique Martin
Cosmin Covan
Hacene Kasdi
Manon Berthet Tarreau
Predrag. Tasic
Romain Moreaux
Sylvain Roux
Theophile Gregoire
Director, Creative Experience
Samuel Rousselier
Director, Product
Daniel Roegelein
FX
Karim Lachaize
Head of Account Managers
Gaëlle Morvan
Head of Channel Planning
Nicolas Izel
Head of Digital Lead
Frédéric Moussairoux
Lead UI Designer
Jerome Meunier
Lighting / Compositing
Marouan El Bekri
Managing Director
Hughes Reboul
President, Publicis Groupe France
Agathe Bousquet
Rigging
Marine Sisnaki
Senior Director Customer Experience & Innovation
René Thomas-Nelson
Senior Manager Experience Strategy & Innovation
Camille Marginedes
Senior Manager Experience Technology
Yann Stepienik
Senior Product Manager
Seraphin Guillaume
Senior User Interface Designer
Betty Letourneur
VP Renault Brand Content Creation
Laurent Aliphat
VP Strategy Lead Transport & Mobility Vertical
Matthias Von Alten
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