The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2025 One Show - Creative Effectiveness

Refurb

Agency LePub / Amsterdam

Client Philips

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Category

Creative Effectiveness / Durable Consumer Goods / Home Appliances

Annual ID

OS25_CE025M

2025 Awards

Total Points: 3

Merit

Credits

Agency

LePub / Amsterdam

Associate Creative Director

Livio Gerosa

Chief Creative Officer

Milos Obradovic

Executive Creative Director

Sandrine Le Goff
Jessica Kersten

Global Chief Creative Officer

Cristiana Boccassini
Mihnea Gheorghiu

Producer

Niko Koot

Global CEO LePub, CCO LePub Worldwide

Bruno Bertelli

Account Director

Sanne Kragten

Chief Production Officer

Francesca Zazzera

Coordination Creative Director

Guy Lewis

Global Head of Creative Technology

Mauro Mazzei

Junior Digital Creative Art

Alejandro Gutierrez

Junior Digital Creative Copy

Nikolay Malchev

Senior Account Manager

Jack Furey
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