The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Bruno Bertelli
Client
Title
Category
Award
Points
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance
Category: Best of Interactive, Online & Mobile
Points: 90.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Best of Cultural Driver
Points: 90.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Content at the Speed of Culture
Points: 45.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Experiential / In-person
Points: 45.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Experiential & Installations / Experiential & Immersive
Points: 45.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Experiential / In-Person Events
Points: 21.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 21.0
The Superstitious Call
Agency: LePub / Milan
Client: Heineken
Category: Experiential Radio & Audio
Points: 21.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 9.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 9.0
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken
Category: Billboards & Transit / Series
Points: 9.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 9.0
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken
Category: Craft / Typography
Points: 3.0
Cheers, Deivid
Agency: LePub Mexico / Mexico City
Client: Carta Blanca
Category: Current Event Response
Points: 3.0
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance
Category: Community Building
Points: 3.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Responsive Environments
Points: 3.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Custom Content
Points: 3.0
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance
Category: Active Engagement / Call to Action
Points: 3.0
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken
Category: Stunts & Activations
Points: 3.0
Laundromatch
Agency: LePub / Milan + LePub APAC / Singapore
Client: Heineken
Category: Experiential & Installations / Brand Installations
Points: 3.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Brand Installations
Points: 3.0
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken
Category: Out of Home / Series
Points: 3.0
The Boring Phone
Agency: LePub / Milan
Client: Heineken
Category: Promotional / Physical Items
Points: 3.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 3.0
Refurb
Agency: LePub / Amsterdam
Client: Philips
Category: Creative Effectiveness / Durable Consumer Goods / Home Appliances
Points: 3.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Branded Entertainment for Good
Points: 3.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 3.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Experiential / In-Person Events
Points: 3.0
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Best of Interactive, Online & Mobile
Award:
2025 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Heineken
Title:
Pub Museums
Category:
Best of Cultural Driver
Award:
2025 Cultural Driver Best of Discipline Pencil
Points:
90.0
Client:
Heineken
Title:
Pub Museums
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-person
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Pub Museums
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Gold Pencil
Points:
45.0
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Award:
2025 Radio & Audio-First Silver Pencil
Points:
21.0
Client:
Heineken
Title:
The Superstitious Call
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Silver Pencil
Points:
21.0
Client:
Desperados
Title:
Guao Guao
Category:
Music Videos
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.0
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Award:
2025 Social Media Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Award:
2025 Out of Home Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Craft / Typography
Award:
2025 Out of Home Merit Award
Points:
3.0
Client:
Carta Blanca
Title:
Cheers, Deivid
Category:
Current Event Response
Award:
2025 Public Relations Merit Award
Points:
3.0
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.0
Client:
Heineken
Title:
Pub Museums
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.0
Client:
Heineken
Title:
The Boring Phone
Category:
Brand Partnerships
Award:
2025 Public Relations Merit Award
Points:
3.0
Client:
Heineken
Title:
Pub Museums
Category:
Custom Content
Award:
2025 Radio & Audio-First Merit Award
Points:
3.0
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Merit Award
Points:
3.0
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.0
Client:
Heineken
Title:
Laundromatch
Category:
Experiential & Installations / Brand Installations
Award:
2025 Out of Home Merit Award
Points:
3.0
Client:
Heineken
Title:
Pub Museums
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.0
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Out of Home / Series
Award:
2025 Design Merit Award
Points:
3.0
Client:
Heineken
Title:
The Boring Phone
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.0
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Award:
2025 Creative Use of Technology Merit Award
Points:
3.0
Client:
Philips
Title:
Refurb
Category:
Creative Effectiveness / Durable Consumer Goods / Home Appliances
Award:
2025 Creative Effectiveness Merit Award
Points:
3.0
Client:
Heineken
Title:
Pub Museums
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.0