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About the Work
McCann Worldgroup and Mekanism developed a ìpre-launchî assignment for Windows Vista. The brief was ìclarity,î and the goal was to build awareness.
We targeted ìModern Digitals,î a younger, tech-savvy subset of the Windows Vista target. They are the new influencers and will shape the future of technology.
The result: a modern marketing campaign featuring comedian Demetri Martin.
The program includes a website featuring over four hours of original content, banners and daily puppet blogs. The campaign culminates in a one-hour Comedy Central special featuring Demetri Martin and program breaks featuring Clearification.com content.
We targeted ìModern Digitals,î a younger, tech-savvy subset of the Windows Vista target. They are the new influencers and will shape the future of technology.
The result: a modern marketing campaign featuring comedian Demetri Martin.
The program includes a website featuring over four hours of original content, banners and daily puppet blogs. The campaign culminates in a one-hour Comedy Central special featuring Demetri Martin and program breaks featuring Clearification.com content.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Mekansim
Art Director
Troy Cooper
Creative Director
Rob Bagot
Tommy Means
John McNeil
Director
Tommy Means
Digital Artist / Multimedia
Michael Gillette
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