The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer Television / Over :30 - Single - max. :90
Annual ID
07401T
About the Work
This game is designed for 8-10 year olds. In order to connect with them we needed to create a commercial that did not reek of baby-ness. Most games that are targeted to this group are very childish and play down to the audience. And typically get rejected to one degree or another. So we decided to create a piece of film that had sophisticated humor and showed the rambunctious, challenging nature of the characters that kids would encounter during the game. The end result is that the commercial appeals to kids and adults.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Biscuit Filmworks
Art Director
Ben Wolan
Creative Director
Rob Bagot
John McNeil
Scott Duchon
Geoff Edwards
Director
Jim Hosking
Writer
Rick Herrera
Agency Producer
Katie Rinki
Related Awards
