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2007 One Show - Interactive

Bellevue Interactive Touch Wall

Agency Ziba Design Inc / Portland

Client Bellevue Towers Investors LLC

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Category

Other Interactive Digital Media

Annual ID

07247N

About the Work

The Bellevue Towers are twin luxury condominiums now selling in Bellevue, Washington. The theme of Digital Luxury is expressed through glimmering, transparent and opulent materials and centers on a magical home-finding experience, floating on 22 feet of freestanding glass.



The Touch Wall solves several problems people typically encounter when shopping for homes that havenít been built yet. For starters, users are surprised to find they can take control of their views by virtually walking around the buildings to understand the towersí architecture and orientation.



To help them make a specific connection to their future home, users get both a direct visual read of availability information (something realtors easily update on the touch wall itself), and the ability to highlight only the home types of personal interest. Users select a home from the building itself to explore that homeís floor plan and its relevant details.



They can zoom out from home to floor view to get contextual information about nearby homes and amenities. Direct navigation is supported in all these views allowing straightforward home-to-home comparisons, without having to leave this context. A deeper emotional connection happens when users discover they are seeing real panoramic views from their future home. They have full control over these views and can look around at any floor height in every direction, elevating the abstract idea of living here to a reality.



Since, choosing a home involves more than just connecting to the thousand square feet you live in, buyers can also explore whatís within walking distance, a short drive, and finally the extended outdoor lifestyle that the pacific northwest is noted for. The Bellevue Towers 22-foot glass interactive Home Finding experienceÖ Some assembly required.

2007 Awards

Total Points: 5

Merit
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