The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Design

Crazy

Agency Blind / Santa Monica

Client Gnarls Barkley

Category

Broadcast Design / Single

Annual ID

07063D

About the Work

"Crazy" Gnarls Barkley music video



The video opens on a white sheet of paper. In complement to the hypnotic, rolling beat, black ink blooms into expressive, dynamic forms. The ink shifts and re-pours into symmetrical ìtestsî, subtle hints of the lyrics buried within each. The duo that make up Gnarls Barkley, Cee-Lo and Danger Mouse, recur throughout: the side of a face, a crooning mouth. We slide from one to the next, the barrier between each vignette indistinct, in a firm, accelerating ride through the narrative. The forms evolve, and new ideas are introduced: hints of color add an emotional subtlety, a shock of scattering insects burst from a splattered drop.

2007 Awards

Total Points: 25

Gold Pencil

Credits

Creative Director

Vanessa Marzaroli
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