The ëoconí is an icon that translates the mainline Obama campaign for young people. The impetus behind a pure one-color icon was to underscore Barack Obamaís iconic status. Like previous American icons, his visual is so powerful, it works without putting his name next to it. The perfect circle ties to the official campaign logo but also allows for the ocon to be used as the ëOí in all youth campaign materials [set in Gothic Bold). The target audience embraces stickers (for laptops, etc) so the ocon was designed with populist usage in mind.