The One Show

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2008 One Show - Design

YAOKI

Agency DENTSU KYUSHU INC. / Fukuoka

Client Renaissance Project Co.,Ltd.

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Category

Package Design / Single

Annual ID

08096D

About the Work

The name "YAOKI" is derived from a Japanese old proverb "Nana korobi yaoki". It means "stand up on the eighth attempt after falling seven times" and epitomizes the spirit of "Never give up!" The special shape of the bottle reflects this concept. Shaped like a roly-poly Daruma doll it will stand up again and again even if it almost falls over. The arita-yaki material is remarkable too: a porce- lian made in one of the most famous potteries in the world. "We hope that YAOKI will heal you deeply and give you power for tomorrow."

2008 Awards

Total Points: 5

Merit
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