The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Package Design / Single
Annual ID
08101D
About the Work
These limited edition boxes housed a pair of football boots. When opened, the FCKs will see a stadium within the box and hear, through sound activated chips, the crowds cheering and clapping. This fueled their dreams of playing for their national team and also ensured the boxes were not thrown away. In some countries, the boxes were signed by National football players but honestly, these boxes didnít last one single day. Overall, the campaign helped establish Nike as the true supporter of football at grassroots level and FCKs, inspiring them to keep their dreams alive.
2008 Awards
Total Points: 5
Merit
Credits
Related Awards
