The One Show
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Category
Collateral Design / Posters - Single
Annual ID
08123D
About the Work
BRIEF:
To help Eye Mo generate sales amongst its target audience by encouraging
usage at every opportunity.
SOLUTION:
A poster is designed specifically to be placed at bookstores where people with
tired eyes are found. The main visual element shows books arranged in the form
of an iris with the line ìRead Moreî. The product is discreetly placed at the bottom right.
LOCATION:
The ìIrisî posters are placed at most bookshops nationwide. This strategic placement
of posters is instrumental in improving sales.
To help Eye Mo generate sales amongst its target audience by encouraging
usage at every opportunity.
SOLUTION:
A poster is designed specifically to be placed at bookstores where people with
tired eyes are found. The main visual element shows books arranged in the form
of an iris with the line ìRead Moreî. The product is discreetly placed at the bottom right.
LOCATION:
The ìIrisî posters are placed at most bookshops nationwide. This strategic placement
of posters is instrumental in improving sales.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Phoecus Lee
William Chien
Creative Director
Gautam Mehta
Photographer
Alex Tow
Writer
William Chien
Phoecus Lee
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