The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Design

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Agency DENTSU INC. Tokyo / Tokyo

Client TOTO LTD.

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Category

Collateral Design / Posters - Single

Annual ID

08119D

About the Work

TOTO is the largest sanitary ware maker in Japan with a 70% market share. And until now, the toilet itself had been used as the visual motif in most of its communication activities. The brief had its objective in communicating the high quality of TOTO toilets and of the company who makes them, from a fresh new angle.

2008 Awards

Total Points: 5

Merit

Credits

Art Director

Moe Furuya

Creative Director

Moe Furuya

Photographer

Munetaka Onuki

Writer

Moe Furuya
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