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2008 One Show - Design

Life

Agency ADK / Tokyo

Client AIG Star Life Insuranc .Co.,Ltd.

Category

Collateral Design / Posters - Campaign

Annual ID

08139D

About the Work

Living through the age when peopleƅfs lives are treated relentlessly, we should create an advert which makes people think over the meaning of life. This series of fantasy stories was created with such thoughts. The King who is in search for the elixir of life, the reaper who hates his job, lucky handkerchief and the earth who envies the sun are the main characters of the stories. The image of life and death is expressed through impressive illustrations.





Please modify this Client Name.

I meant "AIG Star Life Insurance .Co.,Ltd."

2008 Awards

Total Points: 5

Merit

Credits

Art Director

Kenji Umetani

Creative Director

Kenji Umetani

Illustrator

mashi

Writer

Kena Matsuda
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