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Category
Public Service/Non-Profit/Educational / Posters - Single
Annual ID
08227D
About the Work
Brief:
Get people aged 25+ to volunteer for Samaritans, a UK charity that provides a helpline for people in distress.
Solution:
As contact with Samaritans is based on talking, we based the ads around distressing images in vectorscopes (visual representations of sound). The campaign has run too recently for figures to be available, but early interest has indicated that it will be one of their most successful yet.
Get people aged 25+ to volunteer for Samaritans, a UK charity that provides a helpline for people in distress.
Solution:
As contact with Samaritans is based on talking, we based the ads around distressing images in vectorscopes (visual representations of sound). The campaign has run too recently for figures to be available, but early interest has indicated that it will be one of their most successful yet.
2008 Awards
Total Points: 5
Merit
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