The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID
08044D
About the Work
The brief was to tell people that Samaritans understands that life can be stressful and talking about it can sometimes help. The challenge was to create a piece of communication that highlighted just how quickly things can get out of control. The solution was to knit the posters out of wool instead of printing them on paper. Three key scenarios of life were depicted in the posters, Marriage, Family and Work. These images were then slowly pulled apart to illustrate just how easily life can unravel. With the help of JCDecaux these posters were placed in key areas and are the first posters in Britain to be knitted.
2008 Awards
Total Points: 15
Silver Pencil
Credits
Related Awards
