The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
The campaign allows the user to draw an impossible wish with a marker that paints a line from where urban elements pop up. Meanwhile a fast runner goes through the line that the user is drawing, linking to a microsite, where users can express what they think is impossible, but they might achieve.
2008 Awards
Total Points: 25
Gold Pencil
Credits
Art Director
Mario Sánchez del Real
Creative Director
Mario Sánchez del Real
Programmer
David López - Mesas
Iván Gajate
Writer
Jesús Henares
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