The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

The Clock

Agency Doubleyou/Sra. Rushmore / Barcelona

Client DIAGEO

Category

Banners - Dynamic / Single

Annual ID

08010N

About the Work

Blackville is a virtual city where there is no daylight -only night. The user can reach the city through a rich-media banner that invites him to interact with the hands of a clock to forward the time until midnight. As the user accelerates time, the content of the page progressively changes from daytime news until midnight headlines. The changing of all the content provokes the userís surprise with a completely new experience.

2008 Awards

Total Points: 10

Bronze Pencil

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