The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Thereís a huge gap between what people believe about Hyundai and what is actually true. Consumers simply have no idea what the brand stands for. Thinkaboutit.com closes that perception gap by showing people the incredible thoughtfulness that Hyundai brings to every aspect of car design. Conceived as a ìthoughtscapeîóan infinite 3D space that mimics the companyís mindóthe site is filled with thought-provoking insights, videos, and rich interactive elements. Navigating it is like going on a thought-provoking journey and is meant to get people to reconsider not just their opinions of Hyundai, but the auto industry as a whole.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Perfect Fools Perfect Fools
Art Director
Mike Coyne
Creative Director
Jeff Goodby
Will McGinness
Mark Wenneker
Jim Elliott
Writer
John Park
Agency Producer
Mike Geiger
Carey Head
Syed Naqvi
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