The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Brief:
Our job was to get people to associate OfficeMax with the holidays.
Solution:
Instead of using TV or shouting about digital cameras, we created ElfYourself.com and offered people something of value: a way to connect around the holidays. Compliments of OfficeMax. This viral campaign garnered over 200 million visits (the equivalent of 2/3 of the U.S. population).
Our job was to get people to associate OfficeMax with the holidays.
Solution:
Instead of using TV or shouting about digital cameras, we created ElfYourself.com and offered people something of value: a way to connect around the holidays. Compliments of OfficeMax. This viral campaign garnered over 200 million visits (the equivalent of 2/3 of the U.S. population).
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Max Menath
Jason Stefanik
Tiffany McKee
Creative Director
Jason Zada
Ari Merkin
Designer
Francisco Tavares
Director
Jason Zada
Programmer
Nick Mitrousis
Writer
Chelsea Tucker
Alex Taylor
Agency Producer
Maggie O'Brien
Content Strategist
Kellan Anderson
Jamie Rosen
Digital Artist / Multimedia
Shawn Myers
Jason Jobe
Music / Sound
Mophonics
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