The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
he Masters of Delivery change the game again with another innovation.
Our goal was to put delivery innovation back into the Dominoís playbook. With the BFD Builder, consumers could visually build their perfect pizza to their liking making even non-cooks feel like pizza makers; then send it to Dominos and 30 minutes later the exact pizza was at their doorstop. Visitors could also register their pizza for others to order. The person who registered the pizza with the most orders got $500 bucks.
Once someone placed a pizza order the site launched the Pizza Tracker - giving customers the ability to track the status of their order, step by step in real time all the way down to who at Dominos was putting their pizza in the oven or who was delivering your pizza. At long last, an end to the torturous emotional rollercoaster of wonderings of where your food is at and when is it going to get to you.
The Dominoís Pizza Tracker and BFD Builder have been a massive success. Aside from countless blog discussions and media coverage like CNN these two innovations have lead to record online sales for Dominos.
Our goal was to put delivery innovation back into the Dominoís playbook. With the BFD Builder, consumers could visually build their perfect pizza to their liking making even non-cooks feel like pizza makers; then send it to Dominos and 30 minutes later the exact pizza was at their doorstop. Visitors could also register their pizza for others to order. The person who registered the pizza with the most orders got $500 bucks.
Once someone placed a pizza order the site launched the Pizza Tracker - giving customers the ability to track the status of their order, step by step in real time all the way down to who at Dominos was putting their pizza in the oven or who was delivering your pizza. At long last, an end to the torturous emotional rollercoaster of wonderings of where your food is at and when is it going to get to you.
The Dominoís Pizza Tracker and BFD Builder have been a massive success. Aside from countless blog discussions and media coverage like CNN these two innovations have lead to record online sales for Dominos.
2008 Awards
Total Points: 25
Gold Pencil
Credits
Art Director
Ken Slater
Kenny Kim
Colin Kim
Creative Director
Andrew Keller
Steve Babcock
Jeff Benjamin
Programmer
Jeremy Fields
Blake Walters
Sara Czyzewicz
Writer
Kate McQuail
Michael Danko
Agency Producer
Dave Rolfe
Winston Binch
Robert Valdes
Dan Murphy
Content Strategist
Stewart Warner (Quality Assurance)
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