The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The site is created for a promotion campaign on the arrival of the new fragrance of AXE "VICE". Upon receiving the tagline: "Get the solid girl in the mood", We developed a First Person Shooting game in which users are to get even AXEBUSTERS - a squad of super solid girls - in the mood.
To enhance viral on the web, we made the game so that everyone is able to play without explanation. At the same time, we incorporated sexy elements of AXE in a unique way, that resulted in a game interface that one has never seen.
The site also presented an anime footage which features main characters of the game to enforce the contents' depth, and eventually to emphasize the perception of "AXE on the web = Entertainment".
To satisfy hardcore players, there are elements discovered only by repetitive play, as well as a robust ranking system. Eventually, the game was played more than one million times by over 220 thousands users.
To enhance viral on the web, we made the game so that everyone is able to play without explanation. At the same time, we incorporated sexy elements of AXE in a unique way, that resulted in a game interface that one has never seen.
The site also presented an anime footage which features main characters of the game to enforce the contents' depth, and eventually to emphasize the perception of "AXE on the web = Entertainment".
To satisfy hardcore players, there are elements discovered only by repetitive play, as well as a robust ranking system. Eventually, the game was played more than one million times by over 220 thousands users.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Bascule Inc.
M-one productions inc.
Art Director
Megumu Kasuga
Creative Director
Masayoshi Boku
Designer
Tomomi Motose
Director
Nobuo Hara
Information Architect
Kampei Baba
Takayuki Watanabe
Writer
Nobuo Hara
Soichiro Yamamoto
Agency Producer
Kenichiro Tanaka
Akira Imafuku
Digital Artist / Multimedia
Seiji Shiota
Kamikaze Douga
Haruyuki Imai
flapper3
Music / Sound
Keiichi Okabe
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