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2008 One Show - Interactive

3 Para

Agency Lean Mean Fighting Machine / London

Client Harper Collins

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Category

Mobile Advertising / Single

Annual ID

08206N

About the Work

Brief: The book 3 Para by Patrick Bishop tells the true story of the British Parachute Regimentís battle against the Taliban in the Helmand Province of Afghanistan. Our brief was to dramatise this story through the latest innovations in digital media.



Solution: A piece of film hosted on a microsite. By marrying up the film, a mobile application and a voice recognition system, you dictate what action the soldiers take.

2008 Awards

Total Points: 5

Merit

Credits

Production Company

Sponge
Duke

Art Director

Dave Bedwood
Sam Ball

Programmer

Ryan Wild
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