The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Mobile Advertising / Single
Annual ID
08049N
About the Work
PLEASE JUDGE ON A DISK
"Quick is Deadly" OOH is a consumer interactive program were actived in 3 main cities in China. Activated by blue tooth instored on the well designed product display light box showcases 21 pairs of Zoom shoes. Consumers were invited to run to desgnated Nike store via bluetooth message when they pass by the light box. Everyday, the quickest runner wins a pair of ZOOM shoes.12,592 bluetooth responded and 4014 people participated in the run.
2008 Awards
Total Points: 25
Gold Pencil
Credits
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