The One Show
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About the Work
To place Schweppes as the soft drink for Adults. Talk to them in an adult way and get them in engage with the brand.
We created a Schweppes Short Film Festival of stand-alone short films aimed at a mature audience, each film featuring content and dialogue that couldnít possibly be aired in advertising on mainstream TV.
Every film contains a Schweppes moment where, at a pivotal point, someone raises a finger to their lips says ëschhhí.
A 45 second television ad was then cut from the film using the Schweppes moment and mnemonic symbol ëschhhí.
Viewers were then given a website where they could view the entire film for a mature audience.
Film Posters were also created to also drive people to the website.
Once online you were asked if you were over eighteen. Entering the site you were able to move about the cinema. Read a bio on the films, have a Schweppes cocktail at the bar and of course watch the short films.
We created a Schweppes Short Film Festival of stand-alone short films aimed at a mature audience, each film featuring content and dialogue that couldnít possibly be aired in advertising on mainstream TV.
Every film contains a Schweppes moment where, at a pivotal point, someone raises a finger to their lips says ëschhhí.
A 45 second television ad was then cut from the film using the Schweppes moment and mnemonic symbol ëschhhí.
Viewers were then given a website where they could view the entire film for a mature audience.
Film Posters were also created to also drive people to the website.
Once online you were asked if you were over eighteen. Entering the site you were able to move about the cinema. Read a bio on the films, have a Schweppes cocktail at the bar and of course watch the short films.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Tony Bradbourne
Creative Director
Lachlan McPherson
Nick Worthington
Director
Noah Marshall
Information Architect
Marcelle Ross
Agency Producer
Jodie Hari
Content Strategist
Graham Ritchie
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