The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Ammo

Agency McCann Worldgroup San Francisco & T.A.G. / San Francisco

Client Microsoft XBOX

Category

Online Branded Content / Single

Annual ID

08220N

About the Work

On-line, the Halo 3 website served as a virtual museum, providing an interactive fly through of the entire John 117 monument and putting visitors right in the middle of the fight. They could also learn more about our enemies and hear first hand stories from the men who were there. For that we filmed interviews with surviving veterans of the battle who served with Master Chief. They talked about their experiences and spoke with reverence and awe what it was like to serve with mankindís greatest hero.

2008 Awards

Total Points: 5

Merit

Credits

Production Company

MJZ

Art Director

Ben Wolan

Director

Rupert Sanders

Agency Producer

Hannah Murray
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