The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Andy The Bot

Agency Daddy / Göteborg

Client Telia Sonera
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Annual ID

08233N

About the Work

How do you get five thousand new friends on your Windows Live Messenger?

ñ Easy as pie! You just get Windows Live Messenger for your mobile phone, put a web cam behind one ear and let all of your five thousand friends chat with you, and telling you what to do.

Andy the Bot is a Messenger experiment, a live event on the internet, and a way for Telia, Swedenís number one telecom company, to show thousands of teenagers that Windows Live Messenger is as great for the mobile as it is for your computer.