The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service/Cultural Institutions/Educational / Microsites
URL
Click to launch
Annual ID
08272N
About the Work
Amnesty International needs to collect 500,000 signatures to close Guantanamo Bay, where detainees as young as 12 are held without charges and tortured. The idea is, tear down an online Guantanmo Bay, and Amnesty can tear down the real one. The site features a stark photograph of the prison. When you sign the online petition, you get a pixel from the photograph. Your name appears where the pixel was. When all 500,000 pixels are gone, the photograph will have evolved into a mural of concerned people. And Amnesty International will have the signatures they need to ask Capitol Hill to tear down this icon of Americaís tragic abandonment of human rights. Without any advertising support, the site has collected 100,000 signatures. It has been so successful that in 2008, it will be expanded internationally.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Huge
Art Director
Dan Weeks
Creative Director
Derek Sherman
Dan Weeks
Designer
Clayton Crocker
David Skokna
Writer
Derek Sherman
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