The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1991 One Show - Advertising

Agency Abbott Mead Vickers BBDO / London

Client Volvo


Consumer Television / Consumer Television Over :30 Single

Annual ID


1991 Awards



Production Company

Abbott Mead Vickers BBDO / Stock Footage

Art Director

Mark Roalfe


Robert Campbell

Agency Producer

Frank Lieberman
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