The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
1994 One Show - Advertising
Agency Lowe & Partners/SMS / New York
Client Mercedes-Benz
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Annual ID
94231A
1994 Awards
Finalist
Credits
Art Director
Lisa Rettig-Falcone
Nelson Salis
Photographer
Michael Furman
Robert Ammirati
Writer
Judith Atwood
Bernie Rosner
Related Awards
